Bring Back Concorde in flight
Concept experience · 2026

Supersonic travel returns in 2026

Absolute power at Mach 2, a private cabin and couture service. Two flights a week, Saturday and Sunday.

Departure
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Passengers
1
Date · Sat & Sun
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Trip type
Onboard · the ritual

The first toast above the Atlantic

When Concorde passes Mach 2, time changes meaning. Your journey begins with a selection of the world's most prestigious maisons — poured as the curve of the Earth drifts past the window.

Flute in high-altitude light
62,000 feetLight through the glass
Prestige maison on ice
Prestige maisons
White-glove service
Couture service
Walnut table detail
Bespoke details
Choose your maison

Each label is a different chapter of the same journey. Prestige cuvées add a per-guest supplement; the others are included in the onboard experience.

Other premium services

See exactly what each one adds to your journey — then tap a card to include it.

Your fare—
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The onboard experience

The journey is the destination

A private cabin, a dedicated crew and a ritual that begins long before take-off. Every detail is designed to be remembered, not merely passed through. Tap a card to discover more.

Bespoke

Choose your champagne. And everything else.

No set menus. Compose your onboard experience as you would in an atelier: your favourite maison, the cabin's atmosphere, the rhythm of service. Your profile updates in real time.

Choose your champagne

Cabin atmosphere

Tasting menu

Onboard scent

Soundscape

Amenity kit

Speed & Time · on request

When time is the real currency

Speed isn't our slogan: it's a tool. We reserve it for those with a real need to gain hours — not to go faster, but to be on two continents in the same day.

Executive & business

For executives and teams who can't afford to lose a day in the air. Meetings in New York and back in Europe by evening, focus intact.

  • Transatlantic round trip in a day
  • Less jet lag, more productive hours on arrival
  • Cabin bookable as a private meeting room

Tours & intercontinental productions

For artists, athletes and crews chaining dates across continents. More stops in fewer days, with the cabin as an airborne operations base.

  • More shows or events in the same calendar window
  • Cross-continent transfers without lost nights
  • Dedicated charter for cast, crew and sensitive equipment
Technical heritage · the reference aircraft

The machine behind the speed

The figures of the only supersonic airliner ever to enter service — Concorde — that inspire the Vincenzo Nubile concept. Speed isn't free: it has a physical price, and it's here.

Cruise speedMach 2.04~2,180 km/h · 1,350 mph · twice a normal airliner
Cruise altitude18,300 m60,000 ft · the Earth's curvature is visible
Atlantic crossing< 3h30London → New York
Propulsion4 × Olympus 593Rolls-Royce / Snecma · turbojet with afterburner
Thrust per engine38,000 lbafterburner +26% through the sound barrier
Fuel capacity119,000 L13 tanks across the delta wings
Fuel burn~25,000 L/hourthe physical price of supersonic speed
Range~7,200 kmat full load
Dimensions61.7 × 25.6 mlength × wingspan · 202 × 84 ft

Delta wing with no horizontal tailplane, a droop nose with 4 positions and in-flight balancing by transferring up to ~20 t of fuel aft to track the centre-of-pressure shift at Mach 2. Historic configuration 100 seats; the Vincenzo Nubile cabin adopts the full 100-seat layout, arranged in intimate cabins. Reference-aircraft data: Bring Back Concorde is a concept, not affiliated with the historic Concorde programme.

Technical figures drawn from published engineering and scientific analyses of Concorde.

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The routes

Six routes, a new geography of time

Supersonic links between the cities that matter. Durations, fares and availability are indicative and simulated for this concept.

Corporate & groups

One aircraft, your agenda

From the international board meeting to a product launch at 18,000 metres: Bring Back Concorde becomes your organisation's private space.

01

Corporate travel

Frequent executive travel with a dedicated cabin, confidentiality and compressed timing.

02

International board meetings

The board meets in flight: a locked agenda, no time zones to recover from.

03

Incentive travel

Reward your best talent with an experience they can't replicate.

04

In-flight product launches

Branded set-up, direction and a press moment as you break the sound barrier.

05

Institutional delegations

Protocol, secretariat and fast-track for official and diplomatic missions.

06

Ultra-premium private groups

Families, clubs and collectors: the entire cabin reserved for your group.

We organise your corporate trip

A dedicated team designs the route, set-up and service around your goals.

Plan a corporate trip
Gifts & membership

The experience continues on the ground

Designer objects and privileges reserved for Supersonic Club members. Limited editions, noble materials, no excess.

Case studies · 1976–2003

When the icons flew supersonic

For twenty-seven years, Concorde turned the Atlantic into a morning commute and made the impossible itinerary ordinary. These are the people and the moments that defined it — a past that Bring Back Concorde intends to make future.

A white Concorde streaks across the twilight sky above a vast 1985 Live Aid stadium crowd
Live Aid · 13 July 1985

Phil Collins: two continents, one afternoon

On 13 July 1985, Phil Collins did what no other musician has done before or since — he performed at both Live Aid stadiums on the same day. After his Wembley set in London (around 3:18 p.m., solo and alongside Sting and Branford Marsalis), a helicopter flown by Noel Edmonds rushed him to Heathrow, where a British Airways Concorde carried him across the Atlantic in roughly three and a half hours. The five-hour time difference handed the afternoon back: a final helicopter set him down at JFK Stadium in Philadelphia by about 7 p.m., where he drummed for Eric Clapton and the reunited Led Zeppelin. Supersonic speed did not merely save time — it bent the day itself.

  • The only artist to perform at both Live Aid venues on the same day
  • Wembley → Heathrow by helicopter, then British Airways Concorde to New York in about 3h30
  • Landed in Philadelphia by ~7 p.m. — drummed for Eric Clapton and the Led Zeppelin reunion

From past to future. This is the Vincenzo Nubile promise at its purest: being where the world says you cannot. Our Speed & Time programme is built for the artist, the executive and the team that refuses to choose between two cities in one day.

Based on widely documented historical accounts.

A black fedora and a single sequined white glove on a Concorde leather seat under a spotlight
The King of Pop · 1980s–1990s

Michael Jackson: privacy at Mach 2

Michael Jackson was a regular on the London–New York supersonic crossing, where altitude bought him the rarest luxury of all — privacy. On at least one Paris-bound flight he is said to have reserved more than half of the cabin's 100 seats so that he and his entourage could travel undisturbed, and once held a departure until the galley was stocked with his preferred Coca-Cola. He spoke of finding inspiration above the clouds: the kind of world-removed quiet a recording studio can only dream of.

  • A regular Concorde passenger on the London–New York route
  • Reportedly booked 56–58 of the 100 seats on one flight to travel privately
  • Held a takeoff over a cabin Coca-Cola request; cited altitude as creative fuel

From past to future. Vincenzo Nubile turns the whole cabin into your private space — reserve a pair of suites or charter the aircraft outright. With us, privacy isn't an upgrade; it's the product.

Based on historical accounts and period interviews.

A leather briefcase, folded newspaper, coffee and a vintage microphone on a Concorde walnut tray at dawn
Broadcasting · 1970s–2000s

Sir David Frost: breakfast in London, on air in New York

The broadcaster Sir David Frost estimated he crossed the Atlantic on Concorde between 300 and 500 times — using the supersonic shuttle to host programmes on both sides of the ocean within the same working week. Concorde made the 5,500-kilometre commute behave like a taxi ride: board after breakfast in London, land with the New York morning still ahead of you.

  • An estimated 300–500 Concorde crossings over his career
  • Hosted television on both continents in the same week
  • Treated London–New York as a routine commute, not a journey

From past to future. Frost is the living case for our carrier prospectus: the leader who must be in two markets in one day. Two flights a week, every weekend, for people whose calendar is their most expensive asset.

Based on widely reported historical accounts.

A Concorde banking gracefully over a grand royal palace at golden hour
British prestige · 4 June 2002

The Crown's supersonic salute

Concorde was never only a machine; it was a national emblem. On 4 June 2002, for Queen Elizabeth II's Golden Jubilee, a Concorde flew in formation with the Red Arrows over Buckingham Palace — a white dart of British engineering saluting the monarch before a crowd of a million. Royalty and heads of state flew Concorde for the same reason it drew crowds wherever it landed: it stood for the very best a country could build.

  • Golden Jubilee flypast over Buckingham Palace, 4 June 2002
  • Concorde flew in formation with the Red Arrows
  • A recognised symbol of national prestige and engineering pride

From past to future. Bring Back Concorde revives that symbolism for 2026 — an aircraft you don't simply fly, but are seen to fly. A concept, but one built on the same idea: presence as a statement.

Based on royal and aviation heritage records.

A glowing Machmeter reading past Mach 2 in a supersonic cockpit at dawn over the Earth's curve
World record · 7 February 1996

New York to London in 2 hours 52 minutes

On 7 February 1996, British Airways Concorde G-BOAD crossed from New York to London in 2 hours, 52 minutes and 59 seconds — still the fastest transatlantic flight by a commercial airliner, recognised by Guinness World Records and unbeaten to this day. Cruising at Mach 2 and 18,000 metres, passengers could watch the curvature of the Earth while quite literally outrunning the sun.

  • G-BOAD, 7 February 1996 — New York to London in 2h 52m 59s
  • A Guinness World Record that still stands today
  • Mach 2 cruise at roughly 18,000 m, faster than the Earth's rotation in places

From past to future. That benchmark is our north star. Vincenzo Nubile's London–New York concept targets about 3h15 — the spirit of 1996 reborn, this time on a carbon-neutral fuel path.

Based on official aviation records.

A glamorous traveller in a fur-collared coat boards a floodlit Concorde at dusk, seen from behind
Golden age · 1976–2003

Glamour's favourite aircraft — and its final bow

For twenty-seven years Concorde was the catwalk in the sky. Actors, designers and stars — Joan Collins among its most devoted — treated the supersonic cabin as the most glamorous address in travel. When the fleet retired in 2003, Joan Collins was aboard one of the final commercial flights, and crowds lined the airport fences to watch an era come in to land for the last time. The world has been waiting for it to take off again.

  • The defining symbol of glamorous travel from 1976 to 2003
  • Joan Collins, a devoted flyer, was aboard one of the last commercial flights
  • British Airways retired Concorde in October 2003 — the end of supersonic for the public

From past to future. Bring Back Concorde is that take-off — the past, made future. A concept experience for 2026, inspired by the legend and reimagined for a new generation.

Based on contemporary news accounts.

The Concorde legend — frequently asked

Did Phil Collins really perform on two continents in one day?

Yes. On 13 July 1985 Phil Collins played Live Aid at Wembley in London, then took a British Airways Concorde across the Atlantic and performed again the same evening at JFK Stadium in Philadelphia — the only artist to appear at both Live Aid venues on the same day.

Did Michael Jackson fly on Concorde?

Yes. Michael Jackson was a regular Concorde passenger on the London–New York route and, by pilot accounts, occasionally reserved most of the 100-seat cabin to travel privately with his entourage.

Who else famously flew Concorde?

Concorde carried royalty and heads of state including Queen Elizabeth II, the broadcaster Sir David Frost (an estimated 300–500 crossings), and stars such as Joan Collins, Sean Connery and Sting.

What is the fastest transatlantic flight by a commercial aircraft?

British Airways Concorde G-BOAD flew New York to London in 2 hours, 52 minutes and 59 seconds on 7 February 1996 — a Guinness World Record that still stands.

Is Bring Back Concorde a real airline?

No. Bring Back Concorde is a fictional concept experience for 2026 and is not affiliated with the historic Concorde. The case studies above describe real history; the Vincenzo Nubile service itself is illustrative.

The past, ready to become future

Bring Back Concorde reopens the supersonic chapter for 2026 — a concept experience inspired by the legend. Compose your own crossing.

Compose your flight
Carriers Area · The P&L

The supersonic P&L, reconsidered

Most operators shelved supersonic when Concorde retired in 2003. This is the counter-argument, in numbers — a bottom-up P&L for a 100-seat aircraft flying twice a week per route. It opens with the network — every route, its own profit line — then drills into a single flight, the waterfall to operating margin, and an interactive model you can stress-test. The figures are modelled in broad strokes from published financial reports and scientific analyses of Concorde and modern supersonic flight; every number is indicative and simulated for this concept.

Exhibit 1 · Route-by-route P&L

Every route carries its own profit line

The bottom line first. At 100 seats and a 68% load factor, every route in the network clears a positive operating margin — and the fuel behind it is computed from the reference aircraft's real burn, 25,000 L/hour × supersonic flight hours.

Method, in brief. Costs are built bottom-up — aircraft capital and maintenance, fuel at the reference aircraft’s real cruise burn (~25,000 L/hour) plus take-off and climb, crew, navigation and airport charges, catering and service. Revenue = average route fare × 100 seats at a 68% load factor. ⚠ = fuel need beyond the 119,000 L reference capacity: requires a technical stop or a next-generation airframe. Figures are modelled from financial reports and scientific analyses of Concorde and modern supersonic flight — indicative and simulated.

Exhibit 2 · Per-flight economics

What a supersonic flight costs, line by line

London → New York · 100-seat cabin · ~3h15 · fully-loaded single-flight estimate (aircraft capital and supersonic maintenance included), modelled in broad strokes from financial reports and scientific analyses of Concorde and modern supersonic economics. Average ticket €9,800, load factor 68%.

Cost item€ / flight%
Aircraft depreciation / lease
€154,00032%
Specialised maintenance
€87,00018%
Fuel (jet-A / SAF blend)
€72,00015%
Crew (cockpit + cabin + concierge)
€38,0008%
Catering fine dining & champagne
€31,0007%
Marketing & sales
€25,0005%
Insurance (hull + liability)
€21,0004%
Airport charges & premium handling
€18,0004%
Lounge, transfer & concierge
€15,0003%
Dedicated customer service
€12,0003%
Carbon offset / premio SAF / ETS
€7,0001%
Total cost per flight
€480,000100%

Assumptions, in brief. Fuel is taken from the reference aircraft’s real burn (~25,000 L/hour, about 70 tonnes per Atlantic crossing) with a sustainable-fuel premium; crew, navigation, oceanic and airport charges, catering and service follow current industry benchmarks; revenue is the average route fare across 100 seats at a 68% load factor. Drawn in broad strokes from published financial reports and scientific analyses of supersonic flight. Indicative figures, simulated for illustration.

Exhibit 3 · Waterfall

From revenue to margin, per flight

How per-flight revenue (€666k at 68% load factor on 100 seats) breaks down into cost items — aircraft capital and maintenance first — down to operating margin. Cadence: 2 flights a week (Saturday and Sunday) → weekly margin ≈ €372k per route.

€666k
Revenue / flight
−154k
Aircraft (deprec.)
−87k
Maintenance
−72k
Fuel
−46k
Catering & lounge
−38k
Crew
−37k
Marketing & CS
−21k
Insurance
−18k
Airports & nav.
−7k
Carbon / SAF
€186k
Margin / flight

Same assumptions as Exhibit 2 (London → New York, 100 seats, ~3h15). Indicative, simulated figures.

Revenue & capacity

Average price per passenger€9,800
Seats available per flight100
Average load factor68%
Flights per month (2/wk × 6 routes)52

Variable costs (per flight)

Fuel (SAF included)€72,000
Airport & slot fees€18,000
Premium catering€31,000
Carbon offset / sustainability€7,000

Fixed costs (per month)

Aircraft lease / depreciation€8,000,000
Specialised maintenance€4,500,000
Crew & training€2,000,000
Insurance€1,100,000
Marketing & sales€1,300,000
Customer service€600,000
Lounge & premium services€800,000

Initial investment

Setup, certifications, brand & lounge€150,000,000
Monthly revenue
€—
—
Total monthly costs
€—
fixed + variable
Monthly profit
€—
—
Estimated annual profit
€—
12-month projection
Break-even load factor
—
vs current load factor
Break-even (investment)
—
initial setup recovery

Revenue vs costs · monthly

Revenue
€—
Costs
€—
Occupancy—

Scenario read-out

—
  • Real break-even depends on the sustained load factor: below the threshold, every flight erodes the margin.
  • Fuel and maintenance are the most volatile items and weigh on variable costs.
  • Premium pricing holds only with steady demand: seasonality and economic cycles matter a lot.
  • The initial investment (certifications, lounge, brand) lengthens the payback time.
What to consider

Before taking to the skies

The critical factors every carrier must weigh for a sustainable premium supersonic service.

The author

Vincenzo Nubile

Global Marketing Manager, Arrive · Forbes Top 100 Marketing Leaders 2021 · Milan

Bring Back Concorde was born where my two obsessions meet: Concorde and numbers. As a kid, the supersonic dream was everything — I just never got to fly it. As a marketer, I spend my days turning complex data into clear decisions.

So I built the case I always wished existed: a 2026 experience beautiful enough to want, and a route-by-route P&L honest enough to argue it could fly. The dream and the spreadsheet, finally on the same page.

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by VN